The importance of local marketplaces across Europe
Expanding international sales is a key strategy for growth, and marketplaces help retailers achieve this. However, smaller local marketplaces often go unnoticed despite offering unique opportunities to reach new markets and customers. In this article, Niels Floors, Head of Partnerships & Sales at ChannelEngine uncovers the hidden growth possibilities from selling via local online marketplaces. Bigger isn’t always better People love to go shopping in famous, iconic locations; NYC’s Fifth Avenue, London’s Oxford Street, or Paris’ Champs Elysées, to name a few. These places attract crowds of tourists who are actively looking to spend money in some of the most famous shopping locations in the world. But it isn’t necessarily where the locals shop; they might go for a look around, but locals tend to have their own places where they like to shop for good deals and unique…
