Tag: Marketplaces

The importance of local marketplaces across Europe

Expanding international sales is a key strategy for growth, and marketplaces help retailers achieve this. However, smaller local marketplaces often go unnoticed despite offering unique opportunities to reach new markets and customers. In this article, Niels Floors, Head of Partnerships &…

Moving past friend or foe: How to win with digital marketplaces

To remain competitive, brands should meet consumers where and how they shop and develop sustainable marketplace strategies as part of a broader channel strategy. Digital marketplaces have been the buzz of the consumer industry for the past several years, yet many…

The guide to selling on Amazon

Amazon is an incredible platform on all fronts. With a massive reach (to the tune of 47% market share in the US and UK and 31% market share in Germany), it’s an incredible outlet to showcase products, earn more sales,…