Bol.com chooses which provider gets in control of the buy-box, based on three major criteria: price, delivery time and performance score. Do you score higher on these aspects compared to other sellers? Then bol.com will assign the buy-box of that product to you.
Let’s zoom in on what these criteria exactly mean…
The price of your product
Buyers often scour the internet to score the best price. They use Tweakers or visit test-aankoop for a comparative study.
Because bol.com wants to be a competitive platform, it rewards sellers with the lowest price for a product. They are more likely to have control over the buy-box.
Is your first reaction now: ‘oh useful, I simply put my price 1 cent below that of my competitor.’? Then bol.com is one step ahead of you. To avoid a useless bidding war, the platform does not give you a competitive advantage for a minimal price difference.
Bol.com’s pricing policy says nothing about minimum prices. At the top of the price there will be guidelines.For example, a seller can never ask for more than the suggested retail price, even if they are the only seller of the product.
The faster you deliver your product, the better. The success of bol.com can largely be explained by an excellent customer experience. The delivery time of an order is an essential part of this.
The faster you as a seller get your product at the front door of your buyer, the happier the customer and the more bol.com will reward you for this. By the way, did you know that the best converting products at bol.com are products with a delivery promise within 36 hours?
Based on this insight, bol.com rewards suppliers with a delivery time of 2 to 3 working days, or less. Short delivery times therefore equal a higher chance of control over the buy-box and subsequently: more sales opportunities for you.
Of course, not every seller is equally well equipped in logistics. That is why bol.com offers logistical support. They also take care of the labelling, packaging, and shipping of your products. More about this later on this page.
Although the terms of delivery are important for bol.com, it speaks for itself for potential buyers. Thus, the performance score extends beyond that, and is therefore unsurprisingly the most complex of the three criteria.
To guarantee an excellent service, bol.com therefore invented their performance score. The performance score rates the level of your customer service to buyers. According to bol.com, good service includes:
A violation of any of these criteria will result in a strike. 7 strikes, and you’re out: you are no longer allowed to sell at bol.com. Bol.com gives you a warning first, and the opportunity to improve yourself. So keep a close eye on where things go wrong, because a suspension is very difficult to resolve.